BRANDING | CREATIVE / ART DIRECTION
As a lifelong Atlanta Falcons fan, I’ve always wanted to create a project centered around the team. This concept is inspired by the uniforms the Falcons have worn on the field over the past few seasons. Like many fans, I’ve shared the sentiment that the current look misses the mark and is due for a refresh. With that in mind, I took on the challenge of reimagining the uniforms. The design leans into the franchise’s retro and nostalgic roots while incorporating subtle modern elements to bring the look forward.
With the franchise expected to unveil new uniforms in April 2026, the timing couldn’t be more perfect to release this project, which I’ve been developing throughout the 2025–2026 season.
