BRAND IDENTITY | PRODUCT DEVELOPMENT | PACKAGING | UI/UX
In a collaborative project, I contributed to designing a new sparkling water brand for Coca-Cola, responding to the company's loss of customers due to a growing shift towards healthier beverage options. To address this, my team proposed a sparkling water brand designed to strengthen Coca-Cola's appeal among the middle-aged demographic on the U.S. West Coast. Our goal was to create a brand that aligned with the interests of this target audience while connecting with upscale culture, sparking genuine engagement with the product's narrative and ultimately driving its success in the market.
